Tel Aviv: Atarim Square approved on appeal, 401 high-rise apartments near Bloomfield Stadium

Tel Aviv keeps reinventing itself through massive urban projects. On October 28, 2026, Nadlan Center reported two major decisions reshaping two sides of the city: the beachfront around Atarim Square, and Jaffa, in a former light-industrial zone near Bloomfield Stadium. Whether you're buying from abroad with your sights set on the sea, or living locally and looking for something more accessible in Jaffa, these plans give a clear glimpse of what the market will look like in the coming years.

Atarim Square: Redevelopment Approved, but Scaled Back

Built in the 1970s, Atarim Square deteriorated significantly over the decades. The plan is to tear it down alongside the adjacent hotel, right along Eliezer Peri Street between Ben Gurion Boulevard and the beach.

What the Appeals Committee Mandated

The district appeals committee rejected outright opposition to the project, but insisted on major tweaks. It cut back building rights and reduced the footprint of the tower podiums to open up sea views and green space, widened the gap with two adjacent hotels, required separate towers for residential units and the hotel, and mandated a strict plan to mitigate construction disturbances.

A Key Condition Affecting the Delivery Schedule

Here is a crucial detail for prospective buyers: the apartments cannot be occupied until the hotel tower is finished and officially obtains its occupancy certificate. Any delay on the hotel side will directly stall handover of the residences. The developer must also complete several planning adjustments before moving forward.

Seamless Access to the Beach

The design eliminates the tiered concrete barriers on Eliezer Peri Street, bringing traffic back to ground level. What takes its place? A vibrant city street, a public plaza, and a gently sloping coastal park connecting straight to the promenade.

Jaffa: 401 New Homes Near Bloomfield Stadium

According to Nadlan Center, the Tel Aviv-Jaffa local planning committee gave the green light this week to redevelop a 27.6-dounam site. Currently home to craft workshops and light industry, the plot sits right between HaTehiya and Shalavim streets and Ben Tzvi Road.

One building dedicated to creative industries and craftsmanship will be handed over to the municipality, preserving the neighborhood's artisan roots. A landscaped public area will link an adjacent park and the stadium directly to Ben Tzvi Road. Sustainable construction, rainwater management, green rooftops, and EV charging stations are also baked into the plan.

Why Small Apartments Matter

Requiring at least 20% of the homes to stay under 60 sqm targets an underserved segment: young professionals, singles, investors on a tighter budget, or anyone hunting for a pied-à-terre. For buyers looking from abroad who want something significantly more attainable than the beachfront, Jaffa stands out as a genuine alternative.

Key Takeaways for Buyers

Two projects, two timelines

The Jaffa project is clearly further along, moving into the building permit review phase. Atarim still needs adjustments, and its timeline hinges directly on the hotel. In both cases, not a single home can legally be marketed today.

Questions to ask a seller

If a developer or agency is already pitching units in either sector, ask the right questions: What stage is the master plan at? Has a permit actually been issued? Which bank guarantees protect your down payments? What delivery date is locked into the purchase agreement? For Atarim, any clause tied to the hotel must appear clearly in the paperwork. In Jaffa, an architect should double-check the layout, actual interior square footage, and sun exposure relative to other planned towers.

Prime seafront remains rare

Brand-new property right on the water is scarce and pricey, as we break down in our deep dive into the luxury market. That same article explains why developers have grown cautious about high-rises mixing residential and commercial uses.

Across the rest of the city

In the city center, the Quarter 5 and 6 master plan unlocks renovations across thousands of buildings: read our guide on the topic. Compare budgets with our city-by-city budget simulator and explore our Tel Aviv guide.

Getting the Right Guidance

Map out the total cost: 18% VAT included in new-build pricing, 10% to 13% in closing costs, and purchase tax (Mas Rechisha) calculated according to your profile. Three key professionals should guide your steps: lawyer · mortgage broker · architect. The architect assesses future neighborhood developments and nearby construction sites, while your lawyer verifies the building plans and building permit conditions.

IsraelStart lists 300+ new developments across Israel: request your tailored, no-obligation consultation.

Sources

- Nadlan Center — Following building rights reduction, Atarim Square tower plan approved (28/10/2026)
- Nadlan Center — 401 housing units in high-rises near Bloomfield Stadium: plan approved (28/10/2026)
- Globes — Why major developers are dropping residential units in mixed-use towers (23/10/2026)